Valora

As creative lead, we worked with Swiss photographer Dominik Baur to develop the new imagery creates a distinctive visual language that highlights everyday moments and brings to life what Valora stands for: brightening up customers' day wherever people are on the move.

How do you capture the moments when people briefly pause during their journey, whether for a morning coffee, a warm pretzel between meetings or a freshly made sandwich on the way home? This question marked the starting point of a project that Valora initiated around a year ago. The result is a new visual language that will shape the future communications of both Valora and its brands.

We supported the development process from the evaluation of the photographer through the photo briefing to the revision of the design guidelines and the corporate design manual.

Across numerous locations in Switzerland and Germany, from city centers and railway stations to bus stops and service stations, images were created that connect everyday moments with Valora's brands and foodvenience offerings. The result is a distinctive visual style that creates a sense of closeness, authenticity and relevance by putting people at the center.