AXA

Areas of expertise Brand Strategy • Positioning • Brand Architecture • Naming • Brand Story / Storytelling • Brand Implementation • Employer Branding, Recruitment Marketing • External and Internal Communication • Campaign Strategy • Creative and Design Concept • Campaign Management • Content Creation (Motion, Video, Photography, Illustration) • Design and Development

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AXA gives around two million customers in Switzerland peace of mind – at least when it comes to claims and pensions. Communicating this clearly even for complex topics is a challenge, and those are exactly the kinds of tough nuts we enjoy most. Whether during the ownership change from Winterthur Insurance to AXA, as a strategic sparring partner for the pension fund’s realignment, or through campaigns such as «Max the Badger», we step in wherever communication needs more than a standard solution and must be fast and effective.

For the AXA Horizon programme, we supported strategic brand development. From naming and branding to wording and key visuals, we created the foundations for an independent presence and enabled those responsible at AXA to apply and develop the brand independently after the development phase.