Contreag

Rebranding with an exclamation mark
Areas of expertise Corporate Design • Brand Development • Brand Implementation • Corporate Publishing, Annual Reports
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The previous brand presence had become dated and no longer reflected the company’s innovative character. Our task: bring fresh energy and renewed confidence to the brand.

The exclamation mark became a central element. Previously used rather arbitrarily and in isolation, we integrated it consistently into the logo. It now stands confidently in the company name, underlining the company’s expertise and commitment to quality.

Based on the new brand presence, we developed the corporate brochure and various communication materials in the new look & feel. Another milestone was the creation of the first comprehensive sustainability report. The company has a clear, visionary sustainability strategy but had previously published only smaller environmental reports. With our support, it produced a holistic sustainability report for the first time, making the company’s ambitions visible.

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