ensa

Answers for mental Health issues.
Areas of expertise Brand Strategy • Positioning • Naming • Brand Story / Storytelling • Corporate Design • Brand Implementation • Corporate Publishing, Annual Reports • Editorial Design • Design and Development • Websites
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Mental illnesses are ever-present in our society. Yet many people find it difficult to recognise warning signs or approach those affected. This is precisely where Pro Mente Sana Foundation’s «ensa» programme comes in, co-initiated and supported by the Beisheim Foundation.

In one of the many Aboriginal languages, «ensa» means «answer» – perfectly capturing the brand: it provides answers. At the same time, the name creates a link to the Australian Mental Health First Aid programme on which the Swiss offering is based.

From naming, brand development and positioning to the B2B and B2C sales strategy and creation of teaching materials, we have supported «ensa» from the outset – strategically, conceptually and with conviction for a cause more socially important than ever.

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