KIM Winterthur

Areas of expertise Naming • Brand Story / Storytelling • Corporate Design • Brand Development • Brand Implementation • Real Estate Marketing • Campaign Strategy • Creative and Design Concept • Campaign Management • Content Creation (Motion, Video, Photography, Illustration) • Design and Development • Websites

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KIM is creating an attractive new neighbourhood in Winterthur’s dynamic Neuhegi development area. The overall composition comprises seven commercial and residential buildings, diversely planted courtyards and a landscaped park.

To give the project early visibility and address different target groups effectively, we supported the marketing from strategic foundations through to implementation. We developed the neighbourhood’s naming and branding and a holistic marketing concept. Building on this, we delivered the entire market presence, from neighbourhood and building websites, sales materials, digital campaigns and content to innovative measures such as an interactive 360° tour, an intelligent system-integrated property finder and a specially developed construction sign. The result was a consistent presence that made the neighbourhood tangible during the development phase and supported marketing throughout every stage.