LOXO

Areas of expertise Brand Strategy • Positioning • Brand Story / Storytelling • Corporate Design • Brand Development • Brand Implementation • Go-to-Market • Social Media Marketing and Content • Content Strategy, Storytelling • Content Creation (Motion, Video, Photography, Illustration) • Design and Development • Websites

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Two very good reasons to evolve LOXO’s brand and digital presence: the Bern-based start-up, founded in 2021 and specialising in equipping vehicles for autonomous driving, has received permission to operate in Switzerland without a safety driver and is expanding into Germany.

In 2023, the company had already reached its first major milestone: approval for use on public roads in Switzerland. The first driverless deliveries for Migros, Schindler and Planzer are taking place.

For LOXO, we developed the corporate identity, website and communication measures such as product-related applications, compelling investor presentations and the spectacular launch event – simply everything a start-up with international ambitions needs.

The current refresh sharpens the messaging and strengthens brand perception. A refined, modern colour palette brings clarity to the visual identity. Content modules such as Key Accomplishments and subtle interactions – including delicate hover effects – add further dynamism to the brand. Together with the newly defined visual world, animations and interactive components, they create a consistent, professional and vibrant presence across all channels. The LOXO brand is now ready for its next major step.