MHI

Infrastructure and Branding for good
Areas of expertise Brand Architecture • Corporate Design • Brand Development • Brand Implementation • Employer Branding, Recruitment Marketing • Content Creation (Motion, Video, Photography, Illustration) • Design and Development • Websites
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Mitteldeutsche Hartstein-Industrie AG (MHI) is a 120-year-old family business from Hesse, Germany. Around 1.000 employees at more than 40 locations in 16 legally independent subsidiaries make the MHI Group one of central Germany’s leading building materials producers and transport infrastructure construction companies.

The MHI Group unites its subsidiaries under a shared umbrella brand. As part of a comprehensive rebrand, we developed a future-ready brand architecture that positions the group clearly while preserving the independence of its subsidiaries. Group affiliation is made visible wherever it adds value.

We supported the entire branding process, from brand strategy and architecture through the development of the corporate identity and corporate design to employer branding. We also conceived and delivered the new website. The result is a consistent, future-ready brand presence.

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