Stadtbus Winterthur

Areas of expertise Corporate Publishing, Annual Reports • Employer Branding, Recruitment Marketing • Editorial Design • Campaign Strategy • Creative and Design Concept • Campaign Management • Social Media Marketing and Content • Content Creation (Motion, Video, Photography, Illustration)

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As a climate-neutral company, we are particularly pleased not only to use the city buses every day but also to have helped shape Stadtbus Winterthur’s presence over many years. In 2018, our first joint public campaign was created as part of a comprehensive timetable change. Its six core messages shaped Stadtbus Winterthur’s presence for many years and formed the basis for numerous further communication measures.

Whether employer branding or prevention campaigns, together we made the people behind Stadtbus Winterthur visible. Bus drivers, control-centre dispatchers, automotive mechatronics technicians and network electricians took centre stage, as did the attractive professions and the company’s team spirit.

With «Hauptsach sicher», we showed that road safety can also be approachable. Winterthur football players, kissing couples and Bernhard Thurnheer juggling Benissimo balls on the bus attracted attention and, with a wink, showed how to reach your destination safely.

After a longstanding partnership, many joint campaigns and countless city bus journeys, one thing remains above all: the joy of having been part of this story.