Stadtpolizei Winterthur

Employer Branding for Police Recruitment.
Areas of expertise Employer Branding, Recruitment Marketing • Campaign Strategy • Creative and Design Concept • Campaign Management • Social Media Marketing and Content • Content Creation (Motion, Video, Photography, Illustration) • Design and Development
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Stadtpolizei Winterthur needed new police officers – we delivered the right recruitment campaign. It is still on patrol today, attracting plenty of attention and goodwill.

Under the «Winti Cops» label, we enticed trained police officers from other municipalities to Winterthur. Provocative headlines such as «Tired of being the village sheriff?» appeared on posters close to other police forces. Poaching, but with charm and humour. The campaign worked: the city police recruited officers, generated extensive media coverage, and «Winti Cops» remains on everyone’s lips today.

Alongside posters and other OOH measures, the landing page winti-cops.ch and an image film, we activated the social media channels. In 2024, we featured police officers in video portraits for an employer branding campaign.

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