Areas of expertise Campaign Strategy • Creative and Design Concept • Campaign Management • Performance Marketing • Social Media Marketing and Content • Content Strategy, Storytelling • Content Creation (Motion, Video, Photography, Illustration)

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Anyone who wants to inspire young people to study must engage them where information, orientation and trust are formed. Together with ZHAW School of Health Sciences, we developed a communication and content concept for its five bachelor’s degree programmes – consistently aligned with Generation Z’s media habits and needs.

Along the student journey, we created creator-style social media campaigns featuring real students, as well as programme-specific landing pages that guide prospective students all the way to enrolment.

Building on this, we worked with ZHAW School of Health Sciences to develop a long-term corporate creator programme, laying the foundation for sustainable content production. Our aim was not only to develop content, but to enable ZHAW to produce relevant content for its target groups independently over the long term.